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🏡 Seller Series, Part 5: How I Market Your Home
When I bring a home to market, I’m not just uploading a listing and hoping for the best — I’m launching a coordinated campaign designed to create urgency, attract qualified buyers, and position your home to shine. Great marketing is about timing, competition, and strategy, and every step I take is intentional.
Here’s how I approach marketing your home from the moment we decide to list.
📸 First Impressions Start with Photography
Buyers make decisions in seconds, and many of those decisions happen online. That’s why professional photography (which I covered in Part 3 of this series) is the foundation of everything I do. Clean, bright, accurate photos set the tone for the entire campaign and make sure your home stands out from the moment it hits the market.
🌐 Online Syndication: Casting a Wide, Strategic Net
Once your listing goes live on the Regional Multiple Listing Service (RMLS), it automatically syndicates to dozens of real estate websites — Zillow, Redfin, Realtor.com, brokerage sites, and more. This ensures your home is visible wherever buyers are searching.
But I don’t rely on syndication alone. I make sure your listing includes:
- High‑quality photos and video
- A floor plan and 3D tour
- A clear, factual description that highlights what matters, avoiding the fluff and poetic frosting created by AI.
My goal is to give buyers the information they need to say, “I want to see this one.”
📱 Social Media: Building Buzz Where People Already Are
Social media is one of the fastest ways to get eyes on your listing — buyers’ eyes, as well as the eyes of neighbors, friends, and agents who may know someone looking in your area.
I share:
- “Just Listed” announcements
- Open house invitations
- Behind‑the‑scenes prep or staging moments
- Short videos or reels that highlight key features
When appropriate, I also tap into neighborhood hashtags, local groups, and community networks to expand your reach.
🏠 Open Houses: Creating Momentum
Open houses aren’t just about foot traffic — they’re about energy and timing. I take a layered approach:
- I start with an open house for Windermere agents so our 300+ local brokers can preview your home.
- Then I host a weekend open houses to welcome buyers.
- I also participate in the Tuesday Brokers’ Tour to reach agents with active clients.
Each step builds exposure and gives buyers multiple opportunities to fall in love with your home.
🤝 Agent‑to‑Agent Marketing: The Quiet Powerhouse
Some of the most effective marketing happens behind the scenes. I actively promote your listing to:
- My Windermere network
- Thousands of agents across the Portland metro area
- Agents who have buyers searching in your price range or neighborhood
This personal outreach often leads to early showings, stronger offers, and smoother negotiations. It’s one of the most underrated — but most important — parts of the process.
🧩 The Bottom Line
Marketing your home isn’t a single action — it’s a coordinated strategy. By combining strong visuals, broad digital exposure, personal connections, and smart timing, I work to create the kind of momentum that leads to great results.
In Part 6, I’ll walk you through what happens once the offers start coming in and how I help you navigate the negotiation process with clarity and confidence.
