Blog - Jon Cohen

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Why Your Furnace Filter Matters More Than You Think

Keeping your home comfortable isn’t just about the thermostat — it starts with something much simpler: your furnace filter. It’s one of the easiest home maintenance tasks, but also one of the most overlooked. And as you can see from the photos above, a neglected filter can get dirty fast. Why it matters […]
Seller Series

Seller Series, Part 6: Showings and Open Houses — What Happens Once Your Home Goes Live

So, you’re thinking about selling your home in 2026. Part 6 of my multi-part Seller Series – Preparing Your Home For Sale in 2026 – will give you a look at how we use open houses and personal showings to bring in as many potential buyers as possible. Part 1 focused on Starting Early and […]
Oregon Real Estate, Seller Series, Selling a Home

Seller Series – Preparing Your Home For Sale in 2026 – Part 5: How I Market Your Home

🏡 Seller Series, Part 5: How I Market Your Home When I bring a home to market, I’m not just uploading a listing and hoping for the best — I’m launching a coordinated campaign designed to create urgency, attract qualified buyers, and position your home to shine. Great marketing is about timing, competition, and […]
Oregon Real Estate, Seller Series, Selling a Home

Seller Series – Preparing Your Home For Sale – Part 4: Pricing Your Home

So, you’re thinking about selling your home in 2026. Part 4 of my multi-part Seller Series – Preparing Your Home For Sale in 2026 – will give you a view of the multi-faceted process of selling your home. Part 1 focused on Starting Early and Making a First Impression. Part 2 addressed living in […]