Blog - Jon Cohen

Oregon Real Estate, Selling a Home

Seller Series – Preparing Your Home For Sale in 2026 – Part 5: How I Market Your Home

🏡 Seller Series, Part 5: How I Market Your Home When I bring a home to market, I’m not just uploading a listing and hoping for the best — I’m launching a coordinated campaign designed to create urgency, attract qualified buyers, and position your home to shine. Great marketing is about timing, competition, and […]
Selling a Home, Uncategorized

Seller Series – Preparing Your Home For Sale – Part 4: Pricing Your Home

So, you’re thinking about selling your home in 2026. Part 4 of my multi-part Seller Series – Preparing Your Home For Sale in 2026 – will give you a view of the multi-faceted process of selling your home. Part 1 focused on Starting Early and Making a First Impression. Part 2 addressed living in […]
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Price Appreciation is Slowing, Mortgage Rates Remain Fickle

As we head into the final stretch of 2025, questions about the economy and housing market are top of mind for many. In this month’s economic update, Windermere Real Estate’s Chief Economist Jeff Tucker unpacks the latest data—from a 4% rise in unemployment claims and the impact of the recent government shutdown, to shifting inventory […]
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Seller Series – Preparing Your Home For Sale in 2026 – Part 3 Staging and Photography

So, you’re thinking about selling your home in 2026. This 5-part Seller Series – Preparing Your Home For Sale in 2026 – will give you a view of the multi-faceted process of selling your home. Part 1 focused on Starting Early and Making a First Impression. Part 2 addressed living in your home while marketing […]

Oregon Real Estate Seller Series – Preparing Your Home For Sale in 2026 – Part 5: How I Market Your Home 🏡 Seller Series, Part 5: How I Market Your Home When I bring a home to market, I’m not just uploading a listing and hoping for the best — I’m launching a coordinated campaign designed to create urgency, attract qualified buyers, and position your home to shine. Great marketing is about timing, competition, and […]

Selling a Home Seller Series – Preparing Your Home For Sale – Part 4: Pricing Your Home So, you’re thinking about selling your home in 2026. Part 4 of my multi-part Seller Series – Preparing Your Home For Sale in 2026 – will give you a view of the multi-faceted process of selling your home. Part 1 focused on Starting Early and Making a First Impression. Part 2 addressed living in […]

Uncategorized Price Appreciation is Slowing, Mortgage Rates Remain Fickle As we head into the final stretch of 2025, questions about the economy and housing market are top of mind for many. In this month’s economic update, Windermere Real Estate’s Chief Economist Jeff Tucker unpacks the latest data—from a 4% rise in unemployment claims and the impact of the recent government shutdown, to shifting inventory […]

Uncategorized Seller Series – Preparing Your Home For Sale in 2026 – Part 3 Staging and Photography So, you’re thinking about selling your home in 2026. This 5-part Seller Series – Preparing Your Home For Sale in 2026 – will give you a view of the multi-faceted process of selling your home. Part 1 focused on Starting Early and Making a First Impression. Part 2 addressed living in your home while marketing […]

Uncategorized Seller Series – Preparing Your Home For Sale in 2026 – Part 2: Occupied or Vacant? So, you’re thinking about selling your home in 2026. This 5-part Seller Series – Preparing Your Home For Sale in 2026 – will give you a view of the multi-faceted process of selling your home. Part 1 focused on Starting Early and Making a First Impression. Now that your home is looking its best… One […]

Selling a Home Seller Series – Preparing Your Home For Sale in 2026 – Part One: You Never Get a Second Chance to Make a First Impression So, you’re thinking about selling your home in 2026. The best time to start preparing is right now. Properly preparing your property for sale takes time, and that time passes quickly. The phases of preparation range from decluttering your home and removing many of the clothes you don’t need from your closets, to tackling those […]

Home Hacks Your Home Safety Checklist Your Ultimate Home Safety Checklist Ensuring the safety and well-being of your family is a top priority, and taking proactive steps to prepare for emergencies can make all the difference in protecting your loved ones and your home. Here’s a home safety checklist to help ensure you’re well-prepared for any situation. 1. Check Smoke […]

Home Hacks Your Phone Can Save Your Life After a recent life-threatening medical event in our family, I want to share this important information to help you be better prepared. If you, your family, or friends are unable to communicate with emergency personnel-whether unconscious or otherwise incapacitated-it can be extremely difficult for responders to understand your medical conditions, allergies, medications, and emergency contacts. […]

Buying a Home We’re All Waiting With Anticipation Today was a big day for mortgage interest rates. Providing a positive vibe for the housing market, the average interest rate for 30-year mortgages dropped to 6.34%, the lowest rate since April 2023. The lower rates will help homebuyers concerned about affordability which in turn provides sellers with a bit more comfort about giving up […]

Buying a Home Homebuyers – Don’t Be Twiddling Your Thumbs While Waiting For Better Interest Rates Many Homebuyers today are feeling caught between higher interest rates and rising home prices. They want to buy now because home prices are increasing, while at the same time, they want to wait until interest rates come down a bit – hopefully later this year. If you choose to wait for better interest rates, […]

Buying a Home Interest Rate Buydowns Help Buyers and Sellers When interest rates were at historic lows, a typical fixed-rate mortgage loan was all most people needed. Now, with rates appreciably higher, buyers’ monthly mortgage rates are much higher. As the real estate market adjusts to changing interest rates, buyers and sellers are looking to make homes more affordable, and lenders are helping with interest […]

Buying a Home So Inventory is Still Low I often get questions about the real estate market and hear how so many news stories report on the extremely low inventory of homes to buy. Don’t let the news stories scare you. The reality is that there are properties to buy; they’re just not on the market very long. We have pending transactions. We have […]

Oregon Real Estate Market Statistics For February 2023 Here are the Market Statistics for February 2023. The average and median sale prices decreased by 5.3% and 3.7% respectively. While buyers and sellers will look at these numbers differently, I’m curious to see if this will be a continuing trend or simply the result of our unusually slow winter sales cycle. I believe it […]

Uncategorized Portland Metro Area Real Estate Inventory/Price/Days on Market Report Through January 2023 Here’s an overview of the Portland, Oregon residential real estate market as of the end of January, 2023. Please keep in mind that Real Estate is Local. These numbers reflect the activity in the Portland Metro Area. If you’d like more specific information about your property or a specific neighborhood, Let’s Talk. Please reach out […]

Oregon Real Estate Market Conditions Bubble? What Bubble? Two Reasons Why Today’s Housing Market Isn’t a Bubble You may be reading headlines and hearing talk about a potential housing bubble or a crash, but it’s important to understand that the data and expert opinions tell a different story. A recent survey from Pulsenomics asked over one hundred housing market experts and real estate economists if they believe […]

Buying a Home It’s Not Just The Price – Home Buying Competition Goes to a 2nd Level We know Portland’s housing market is competitive. We have lots of people looking to buy a home and not enough homes to satisfy them all. So many sellers are receiving multiple offers for their homes and choosing among hopeful buyers. That’s where the second level of competitiveness comes in. Not only are buyers competing with […]

Oregon Real Estate Portland Metro Area Real Estate Inventory/Median Home Price/Days on Market Through February 2021 Portland Metro Area Real Estate Inventory/Median Home Price/Days on Market Through February 2021 Here’s an overview of the Portland, Oregon residential real estate market as of the end of February, 2021. If you have any questions about your property or the market in general, let’s set up a time to talk. Inventory: The Sellers’ […]

Oregon Real Estate Buying and Selling Homes and Protecting Against Coronavirus Here’s what I’m doing in my business to protect my clients, myself, other Realtors and their clients, and our community against the spread of coronavirus. We are all concerned about controlling the spread of coronavirus in our communities, around the country and around the world. We are all making sacrifices to reduce the likelihood of […]

Uncategorized Where Did Americans Move in 2018? Oregon is still high on the list! [INFOGRAPHIC] Some Highlights: Every year United Van Lines conducts their National Movers Study by tracking their customer’s movement state-to-state over the course of the year. While Vermont claimed the top spot, Oregon slotted into the #2 ranking of states with the highest percentage of inbound residents. The most common response for why someone relocated to another state was for […]

Buying a Home Excited About Buying A Home This Year? Here’s What to Watch As we kick off the new year, many families have made resolutions to enter the housing market in 2019. Whether you are thinking of finally ditching your landlord and buying your first home or selling your starter house to move into your forever home, there are two pieces of the real estate puzzle you need […]